Digital penetration strategy and roadmap plan
Define a 3-year strategy to increase digital penetration to 20% of wholesale club sales.
Photo by Tangerine Newt on Unsplash
My Role
I was responsible for current state analysis, long-range strategy with high-level financial modeling, and roadmap planning.
Objectives
Develop a thoughtful, strategic plan to expand digital experiences to 20% omnichannel sales penetration.
Extend the aisle to support localized assortments and unlock the sales potential of untapped categories.
Improve labor productivity and reduce cost for omnichannel sales.
Challenges
Modeling an viable end-state business with 400% growth inside reasonable budget, operations, and timeline constraints
Improving existing customer experiences while also introducing major new growth opportunities
Aligning dependencies with other in-flight and cross-department roadmap priorities
Scope
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Targeting and personalization, email marketing, text and push marketing, retail media promotion
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Vendor management, digital product catalog, digital asset management, digital content management, search and recommendations
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Account management, membership management, cart and checkout management, coupons and promotions, in-store self-checkout, online payment, fraud and trust-level management, email notifications, subscriptions, B2B sales
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Inventory availability services, order management and order routing, pickup and delivery order fulfillment, last-mile delivery management, refunds and returns
“Stephen has been invaluable in defining our digital strategy across omni, in-club, and marketplaces.”
