Case Studies

I provide business strategy and technology support for your largest initiatives. The below case studies represent my most recent work.

Stephen Reed 3/31/24 Stephen Reed 3/31/24

CRM Data Model Assessment

Evaluate the CRM data architecture to identify growth opportunities for the company.

Stephen Reed 12/9/23 Stephen Reed 12/9/23

Liaise with wholesale club Digital leadership to ensure strategic priorities remain on track.

Stephen Reed 12/9/23 Stephen Reed 12/9/23

Redesign Clienteling processes and technology to catapult retail sales and drive campaign effectiveness.

Stephen Reed 10/15/22 Stephen Reed 10/15/22

Acquire and engage new retail clients with buy online, pickup in store capabilities.

Stephen Reed 10/14/22 Stephen Reed 10/14/22

Define a 3-year strategy to grow omnichannel to 20% of wholesale club sales.

Stephen Reed 10/13/22 Stephen Reed 10/13/22

Define a strategy to expand product capabilities and develop a stronger position in the luxury retail SaaS market.

Stephen Reed 12/13/21 Stephen Reed 12/13/21

Define a 5-year strategy to transform retail into a seamless omnichannel experience.

Stephen Reed 12/7/21 Stephen Reed 12/7/21

Drive record traffic, sales, and brand affinity in the renovated 5th Avenue flagship store.

Stephen Reed 11/16/21 Stephen Reed 11/16/21

Migrate from legacy CRM to Salesforce to enable rapid clienteling and client care expansion.

Stephen Reed 11/14/21 Stephen Reed 11/14/21

Improve the client experience and increase conversion with appointment and queue management capabilities.

Stephen Reed 11/14/21 Stephen Reed 11/14/21

Continue market share expansion and grow digital footprint in China through a permanent WeChat presence.

Stephen Reed 11/13/21 Stephen Reed 11/13/21

Increase market share in China through expanded sales channels and a stronger digital presence.

Stephen Reed 9/1/21 Stephen Reed 9/1/21

Streamline store operations to increase client advisor sales productivity.