SaaS RFID product development strategy

Define a strategy to expand product capabilities and develop a stronger position in the luxury retail SaaS market.

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My Role

I was accountable for current state analysis, long-range strategy, and a go-to-market and development roadmap plan.

Objectives

1. Address niche, industry-specific needs that are not fully supported by existing enterprise solutions.

2. Expand into related offerings requiring less up-front investment than current RFID solutions.

3. Develop a scalable suite of modules that provides additional value upon incremental adoption.

Challenges

1. Scaling existing solutions for global use cases and a growing customer base

2. Identifying complementary, high-value modules that could upsell into core RFID capabilities

3. Drafting phased go-to-market and development plans for incremental growth

Scope

• Product Discovery

  Digital product catalog, digital assets, product search and navigation, recommendations, bill of materials and documentation

• Inventory Management

  Inventory availability, inventory location, inventory request

• Sales & Servicing

  Order search, order fulfillment, order status and location, order pickup

• Clienteling & CRM

  Client profile view, appointment and store visit management, merchandise preferences, client notes

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Related Experience

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